top of page

7-11 HELLO KITTY

7-Eleven is the biggest convenience stores network which covers many locations in Hong Kong. To engage a digitally-savvy audience who actively engages with mobile performs, we introduced an attractive and addictive mobile game that could easily be shae amongst friends and drive players to physical store with mobile exclusive incentives. A highly-interactive experience would also go viral and drive repeated visits to the site as well as the stores.

 

This Virtual Claw Machine game that lets users win exclusive online prizes, By pushing a button on the site, fan could 'claw' for themselves an exclusive Hello Kitty x Tokidoki collectible. It was easy to play, fun and extremely addictive because just like a real-life claw machine.

bottom of page