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Swarovski –
Music Journey Campaign
Swarovski held a Music Journey Campaign for China in 2013, inviting Asia Pop-Singer, Jolin, as the celebrity for the year. The campaign started from unveiling the mystery Chinese pop queen in the social media, followed by different uptrend Swarovksi products content update, and the campaign ended with a Private Music Parties with Jolin in Shanghai.
In order to bring more visual impacts and digital experience to the customers, selected boutiques equipped a special Digital Installation, a transparent LCD showcase that allowed customers to enjoy “Journey” music video and the real products being featured in the music video at the same time.
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