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Estee Lauder-
Moment of Truth Online Video
Double Wear is the No.1 foundation in Estee Lauder. Current communications for DW SIP focuses on calling out the product benefits directly, e.g. Flawless @10cm, 24hrs long-wear, high coverage, sweat-proof which is more like “manufacture talk” and not friendly.
To communicate the product benefits and efficacy in a lifestyle, consumer-centric way · We created hooks/scenarios where Double Wear is perfect to cater their challenges in daily lives
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